Nissan.com versus Nissanusa.com

Recently I was discussing cybersquatting with my friend and the case of Nissan.com versus Nissanusa.com came to mind. The main point of our discussion was what the marginal added value was to Nissan motors to purchase Nissan.com and at what point Nissan Motors would “breakeven” on their investment. Please weigh in on how much you think Nissan Motors should offer to buy Nissan.com for.

Some relative numbers:

Nissanusa.com – 13 million visitors last year

Nissan.com – 3 million visitors last year

Nissan’s financial statements